Target Audience Market Overlap Dashboard Template in Excel
Understanding your target market is critical for effective marketing strategies. With Excel, you can develop a dynamic dashboard for efficiently organizing and analyzing audience data. This dashboard not only highlights market overlap for target audiences but also enhances your marketing analysis.
Dashboard Template for Precise Targeting Across Different Markets
This dashboard template presents the overlap of target consumers for three product categories: A, B, and C. The degree of overlap is determined by audience reach, but it can also be adjusted within the F2:G4 cell range on the Processing sheet.
By default, static values are used, and the overlap level is defined by the reach values in the H2:H4 range. These cells already contain formulas referencing pivot tables derived from the source data. The rest depends on the bubble chart’s configuration and size.
However, in the F2:G4 range, you can also use formulas if you have a clear algorithm for determining the center positions of the reach circles for each product group. You are welcome to download this free dashboard template and customize it to suit your needs.
Learn the dashboard development algorithm as demonstrated in the video:
- Optimizing the dashboard template for a new report screen on target audience market overlap.
- Setting up source data and creating pivot smart tables.
- Populating the table for the bubble chart construction.
- Configuring bubble chart parameters for presenting the overlap of three different datasets.
- Adding data slicers to manage filter values on the dashboard.
- The principles of building a dashboard control panel in Excel.
- Setting up and visualizing final values on the dashboard control panel.
- Testing interactive presentation capabilities of the target audience market overlap report on the dashboard.
This template is part of the main version of a multi-screen dashboard for ABC product analysis:
ABC Sales Analysis of Various Product Categories in Excel Dashboard
You can download ready-made templates or explore tutorial materials on developing such dashboards in the video lesson.
